care for earth hour

  • activation
  • design
  • product design

switch off lights. turn on action.

everyone knows about earth hour and how it works. care condoms took a new approach to earth hour communications by designing a set of limited edition condoms that raised awareness on the importance of energy conservation.

a total of 60 designs were produced, one for every minute of earth hour, and each of the packs carried a different message.

the condoms were designed in dubai and distributed across malaysia’s top watering holes a week before earth hour. the packs were a big hit and the cause to do good for the planet was even bigger.

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