forget me not

  • activation
  • design
  • product design

piecing together alzheimer's disease

the forget me not initiative by dubai health authority aims to raise awareness of early-onset alzheimer's disease.

it depicts what typically happens to a person with this disease, as a little bit of themselves are symbolically fragmented into pieces over time.

as a leading creative agency in dubai, we raised awareness with dha on how counselling can put the puzzle back together for people diagnosed with the disease.

infectious art